A few points to consider when creating content and adding keywords are listed below:
Using keywords within content of a web page is one of many variables within Google’s ranking algorithm. Keywords and keyword phrases should be placed strategically within page content for SEO purposes. When doing so, over optimization penalties need to be considered and avoided. Google has publicly stated that keyword stuffing can result in a deranking penalty. Some websites have dropped down in Google simply because they had too many keywords on a page. Keyword stuffing simply does not work and is frowned upon by search engines.
Keyword density is still something we look at when we create content for our clients. It is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on that page. Content that has too many keywords on a page can look spammy to Google’s spam team which is why we take a conservative approach when we create content for web pages.
Keyword density is not the only factor for ranking in Google as there are many factors in Google’s ranking algorithm. Our secret seasoning is a combination of several SEO strategies for growing client websites.
Freshness of Content
The freshness aspect of a website is just one part of Google’s ranking algorithm, but an important one. Creating weekly, biweekly or daily content can help web pages rank higher in Google.
In addition to websites, consider adding content to social media pages which can help with search engine ranking. Google looks at social media accounts linking to a specific website for popularity. Adding content to Facebook, Google Plus, Pinterest and other social media outlets can bring more visitors and more visitors means your website is gaining in popularity. Google’s algorithm can see this behavior and deem it a positive indicator that you are doing something right. For this, Google rewards you. Adding content should be consistent in order to keep that momentum going.
To learn more on SEO, we recommend MOZ.com.
Our Content Packages
At SEO Salt, we offer optimized content packages to help websites rank better in search engines. We recommend adding a minimum of one or two articles per week to your website. Depending on your niche, writing more often might be more beneficial. Some of our content packages include social media writing for those who desire it. When we write it for you, you don’t have to. You have more time for building your business in other ways.
Our strategies don’t just build a website, they build a brand.
Please note, we do not guarantee top placement in search engines. Some SEO firms will promise top keyword placement but don’t tell you that they get to choose the keywords. They select some very long keyword phrase that is easy to rank for but will bring you no traffic. Be wary of any SEO company that gives you a guarantee to rank you in Google. Reputable SEO agencies don’t. What we do promise is to work hard for you by providing Google approved white hat techniques to help you move up in search engines.
Reach out to us for a customized content strategy