Why you should trust us as your Alexandria VA SEO Company for Internet Marketing Services (serving Washington DC metro community)
SEO Salt, a web design and top SEO Agency, helps you grow your local business, rank better in search engines, gets you more traffic in search results to help your business and get new potential customers. We have the knowledge and experience to get results with your SEO campaigns.
We let you know where you are every month by providing a detailed report showing the progress of your campaign and what we’ve been doing to get you higher in Google search, Bing and Yahoo.
With search engine optimization local SEO differs from business to business and with each company. We do not mass produce any strategy across our clients websites. As a local Washington DC SEO marketing firm, we look at your particular niche and provide a full service digital marketing agency and SEO strategy to grow your business.
Why you want to be on one of the first websites in a Google search
With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town (especially in Washington DC or Alexandria VA). The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion and internet marketing activities.
- The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study.
- One company analyzed over 80 million keywords and billions of rankings to understand how users engage with SERPs.
- Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively.
- Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate.
- What’s less known are the massive differences in clicks between the first ten organic positions.
Here’s more data to wrap your mind around. In one study, it shows the amount of traffic generated by each position on page one varies wildly.
- For example, a result in position #2 will generate an average of 3x more clicks than a result in position #6.
- A result in position #1 earns a CTR over ten times higher than a ranking at position #10.
- Results on the second page of Google have a CTR of less than 1% for each position. So this study only focuses on the first page of rankings.
These are some of the factors that can impact the CTR of each position on the 1st page of search results.
What is Included in the SEO Services for Alexandria?
SEO Audit
The journey of a thousand optimizations typically begins with a single step – the SEO audit.
For most search engine optimization professionals, an in-depth SEO audit is Step #1 after signing a new client or going in-house at a new company.
You have to know where you are to get to where you want to be.
That’s where the SEO audit comes into play.
Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about.
That means maximizing your visibility on the first page of Google and other search engines is essential.
An SEO audit is your roadmap for how you’ll eventually get there.
An SEO audit will reveal problems with any site’s search engine optimization so you can address them and start ranking where you belong.
Do you know the most important areas of a website you should be assessing?
Is your SEO audit as thorough as it could be?
Well, we’re here to help, as your Washington DC SEO company, to get you higher search engine rankings, traffic, and conversions you desire.
Keyword Research
Proper keywords will allow our SEO agency to help you perform better and rank higher in organic search results and grow your business. We filter through keywords (including long tail keywords) and implement the top keyword that will improve your business’s traffic.
Competitor Research
Let us help your business in the Washington DC area beat your competitors in the rankings with our keyword research techniques! With the proper competitor analysis strategy, we are able to analyze the backlink portfolio, content & tactics used by your competition. We will give you a marketing strategy to put you in the top of search engines!
Technical SEO – Site Optimization
For us to improve your Washington DC area business search engine optimization, SEO Salt, a digital marketing agency will enhance your site content structure by optimizing your title tags, meta descriptions, alt tags, internal linking, URL structure and much more.
Digital and Inbound Marketing
Digital marketing or inbound marketing focuses on creating quality content that attracts the attention of your customer toward your company. Through blog posts, infographics, videos, and other proven methods, so that when your customers do an Alexandria VA search and your local SEO services, you will be in the top rankings.
Link Building
Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Java Joe’s on Main Street,” you would feel confident that Java Joe’s is indeed the best coffee place in town. Links do that for search engines.
Without Link Building your local SEO campaign will not do well. We boost the organic ranking of your Alexandria VA business using white hat link building techniques. We never use short-lived, black hat tactics. We take pride in improving your digital marketing presence in the Alexandria and online community.
Local Listing Optimization for Alexandria VA and Washington DC Businesses
Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.
Seasoned SEO professionals use GMB listings to leverage a location-based strategy
Creating a GMB listing is the first step to local search engine optimization success.
And for good reason.
GMB offers the greatest impact for brands seeking local exposure.
A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.
It gives a list of businesses nearby and a lot of information needed to find a specific business like:
- Business address.
- Business hours.
- Category.
- Reviews.
Our listing optimization strategy ensures your Alexandria VA listings are the top across listing websites. We will make sure they have proper verification, such as your business name, address, and phone (NAP). SEO Salt will also monitor the reviews on your listings.
Backlink Audit & Cleanup
Backlinks are the nitrous to fueling your SEO campaign If you already had someone use black hat techniques in the past? We audit your website’s backlink portfolio, carefully removing any back links that are hurting your site’s organic search rankings.
Regular Reporting
With the detailed custom monthly report as well as weekly updates, we will be able to provide you with the data needed to better manage your digital marketing dollars. You can always email or call us with any questions you have.
Get in touch with us, your SEO experts, to help with your Washington DC area company with your rankings, online marketing and website design and development. We’re not like all the other SEO companies. We help you get more leads, sales or traffic by performing reverse engineering of competitors.